CBTS: Cloud-Based Services Deliver Collaboration, Savings

Tom Simpson, CTO
When the State of Ohio was looking to upgrade its antiquated and expensive phone system for approximately 55,000 employees, it turned to CBTS, an IT Services provider that supports Fortune 50 and large enterprise companies across the U.S. and around the world.

CBTS proposed a Next-Generation Telephony Service (NGTS) solution built on Cisco technology featuring a suite of collaboration tools that gave each user control of their telecommunications platform while saving the state $5.3 million over the first 18 months of use.

It’s a typical example of how CBTS serves a growing number of customers who demand cost-efficient WAN and unified communications infrastructures to support mobility, seamless collaboration across their locations, and better engagement among their customers and employees.

They are demands that the traditional— and expensive—MPLS infrastructure fails to meet, which is why CBTS is committed to helping businesses overcome their legacy limitations through cutting-edge technology and a nimble unified communications infrastructure.

“CBTS is one of the larger unified communications companies that you’ve probably never heard of,” says Tom Simpson, Chief Technology Officer of Cincinnati Bell. “We scale from a customer base all the way down to 10-15 seats for unified communications, all the way up to tens of thousands of seats. Part of the value proposition for customers—in addition to the enhanced features—is it allows them to transition from a 3-5 year CapEx model, to a by-the-seat operational expense model.”

In addition to telephony solutions, CBTS offers Network as a Service and SD-WAN solutions that improve business agility and performance while empowering customers with simple and centralized network management, secure infrastructure, and the ability to scale users and applications quickly and cost-effectively.

Here is a closer look at three key CBTS services:

Enterprise Hosted Communications Solution: EHCS empowers businesses with instant, flexible, and highly secure communications applications. EHCS is built on Cisco’s HCS product and is a fully hosted and managed solution that provides enterprise-grade voice, video and business communications services.

With CBTS’s solutions, customers can shun their expensive yearly CapEx model for their WAN requirements and adopt a cloud-based UC infrastructure supported by a simple OpEx model

It brings collaboration capabilities not just to the business desk phones, but also employees’ smartphones, providing them functionalities such as instant messaging and presence, unified messaging, and sophisticated voice and video services, including conferencing capabilities.

EHCS can reduce or eliminate the need to install, maintain, and upgrade onsite PBX equipment and legacy applications. CBTS operates EHCS out of redundant data centers. The CBTS EHCS offers 99.999 percent core availability, and is built upon the Cisco HCS platform.

Network as a Service: NaaS from CBTS, built on Cisco Meraki technology, is a fully managed solution that is designed to provide customers with a simple, scalable method to offload the complex tasks of supporting, maintaining, expanding, and securing a commercial network. NaaS from CBTS features a single pane of glass, mobile-enabled cloud dashboard for entire network management leveraging real-time data and network analytics.

SD-WAN: This CBTS solution utilizes intelligent, application-aware software to route data traffic over low-cost broadband connections, reducing the need for expensive MPLS connections without sacrificing data transmission quality. This solution allows businesses with multi-site locations to support mobile workforces in a cost-efficient manner.

“When you start bundling these services together, you create a very powerful solution for businesses that allows them to focus on their operations and on serving their customers,” Simpson says. “And that ultimately is what CBTS is all about.”


Cincinnati, OH

Tom Simpson, CTO

A subsidiary of Cincinnati Bell Inc. with proven history of delivering cost effective and high quality unified communications services and solutions.